Mixing cultures, backgrounds and lifestyles

ANSH46 in Rotterdam: connecting brands to people

Name: Manhave Vastgoed
Price range: $

Born in 2009, ANSH46 in the Van Oldenbarneveltstraat in Rotterdam centre, is a melting pot of information. From high-end fashion brands to smaller designers, this is the place to be.

LoveTheCity

Fashion

2 September 2024

By Kim Langhout

Who is ANSH46?

“I believe we are not selling clothing. In my opinion, we are actually not selling at all." - Wouter, owner

"Of course all items are for sale. Our team is what differs ANSH46 from any other ‘store’. It consists of energetic, informed and dedicated individuals who harmoniously work together.

It translates into our brand portfolio, seeking a healthy combination of younger designers with a unique story, cultural brands, elevated brands and established Maisons such as Jacquemus, Margiela, Jil Sander, Rick Owens and LOEWE.

We connect brands to people, making our ethos unique."

Making a difference

It is the connection and conversation that thrives ANSH46 to make a difference. They think ‘clothing’ is a tangible and definable end-product which makes conversations to others easier, it's a tool.

"There is a lot of passion and understanding involved, making our ethos unique. ANSH46 is a space where we focus on gaining trust by the conversations we have. Style and fashion changes, it is our mission to include people and make them understand how brands differ in shapes.

It is our goal to make sure people understand better brands’ narratives, silhouettes and materials, so they can make better judgments and enjoy the beauty of this knowledge. This results lie in loyalty and appreciation by connecting people intrinsically to a brand or designer."

The beauty of growth

Growth or evolution is mirrored in the way people change their minds and perspectives.

"This not only happens in fashion, we see this in the uprising of technologies and habits that become lifestyles. Changing rhythms and the way we dress is part of this change. We make sure we are part of people’s lives by strengthening their confidence to make their own decisions. We often see how the outside perspective targets mass behaviour, discouraging people to be themselves and grow. We want to make sure ANSH46 resembles the way fashion showcases the good in change.

We intend to build a community where people trust us by constantly being in conversation with them. We connect products and humans. When building this relationship from intrinsic belief, we invite people to reconnect to their decisions, their interpretation of life, art, design and fashion."

See for yourself

Visit ansh46.com to check out all the amazing styles they have in store, or go to Van Oldenbarneveltstraat 99 in Rotterdam - one of our beautiful Manhave buildings - to experience everything owner Wouter explains in this article.